15 Seconds of Fame will enable fans to receive and share their special on-camera appearances at select Leagues Cup matches
Leagues Cup announced today that 15 Seconds of Fame (15SOF), a leading fan engagement platform and social media app, will deliver personalized video content to fans attending select Leagues Cup tournament matches. The digital experience will be delivered to fans that opt-in to the 15SOF activation. Leagues Cup is the official Concacaf competition featuring every team from Major League Soccer (MLS) and LIGA MX.
As part of the agreement, passionate LIGA MX and MLS fans that registered in the 15 Seconds of Fame WebApp and appear on camera will have the opportunity to have their digital “Leagues Cup Moment" delivered straight to their devices. From goal celebrations to supporter chants, after the match, participating fans will have the opportunity to retrieve and share each unique, personalized moment with their social network.
“Soccer fans around the world are arguably the most passionate and loyal in sports. 15SOF is honored to provide MLS and LIGA MX fans the opportunity to bring home organic, nostalgic, and epic moments from Leagues Cup,” said Michael J. Mackey, Chief Business Officer of 15SOF.
The Leagues Cup fan engagement activation, which is sponsored by Coors Light, also provides a platform to authentically connect their brand to meaningful fan moments during the tournament. “We know passionate soccer fans love to share their live event experiences, and as the Official Beer of Leagues Cup, we’re thrilled to support a program that delivers fans with another way to refresh the game,” said Marcelo Pascoa, Vice President of Marketing for the Coors Family of Brands.
Leagues Cup is part of the evolution of the successful partnership between MLS and LIGA MX that launched in 2018. The partnership is rooted in on-field rivalry but connected by a true spirit of collaboration off the field, with a focus on sharing best practices, growing the beautiful game in North America, and being a force for positive change in the communities of both leagues.
“Leagues Cup is a new and innovative tournament in the soccer landscape, and we are fortunate that 15SOF can deliver a unique solution that enables our fans to have an opportunity to relive exciting tournament moments and share their passion with the world”, said Adrienne Barber Senior Vice President of Properties at Soccer United Marketing. Barber continued, “The 15SOF application is a game changer for fan engagement.”
In a new milestone in the history of North American soccer, Leagues Cup is a World-Cup style tournament in which all 47 MLS and LIGA MX clubs will pause their respective league seasons and compete in the official Concacaf competition each summer. The 2023 Leagues Cup will run July 21 to August 19.
Ticket Information
Tickets for all matches are available on LeaguesCup.com and are also available to fans via the hosting MLS club. MLS club season ticket holders should contact their club representative for more information or visit LeaguesCup.com and follow @LeaguesCup on social.
About Leagues Cup
Leagues Cup represents a monumental new chapter for North American soccer. Beginning in 2023, Major League Soccer and LIGA MX will pause their seasons each summer and all 47 first division professional soccer clubs in the U.S., Mexico and Canada will compete in the annual World Cup-style tournament. As an official Concacaf competition, Leagues Cup will qualify the top three finishers to the Concacaf Champions Cup. Leagues Cup 2023 will kick off Friday, July 21 and will feature 77 games hosted at stadiums throughout the U.S. and Canada, with the Final taking place on Saturday, August 19. Fans in over 100 countries and regions will be able to watch Leagues Cup on MLS Season Pass on the Apple TV app, which is available on Apple devices, smart TVs, streaming devices from Roku, Amazon, and Google, game consoles, and the web at tv.apple.com. In addition, TelevisaUnivision, FOX Sports, TSN and RDS will be the linear broadcast home for select Leagues Cup matches in the United States and Canada.
About 15SOF
In 2018, 15SOF won "Best in Mobile Fan Experience" at Sports Business Journal's 11th annual Sport Business Awards. 15SOF has worked with all the major sports leagues (NBA, MLB, NFL, NHL), numerous teams, and other entertainment rights holders. Fans can download the free 15SOF mobile app using the App Store and Google Play and can view the best fan highlights @15SOF on Instagram, Facebook and Twitter.
About Molson Coors Beverage Company
For more than two centuries, Molson Coors has been brewing beverages that unite people for all of life's moments. From Coors Light, Miller Lite, Molson Trademark, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel's Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, canned wine, kombucha, cider and more. Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company's commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
